{"id":1330,"date":"2023-05-08T10:50:39","date_gmt":"2023-05-08T13:50:39","guid":{"rendered":"https:\/\/focas.uniso.br\/?p=1330"},"modified":"2023-05-08T10:50:39","modified_gmt":"2023-05-08T13:50:39","slug":"marketing-experience-day-promove-interacao-entre-cursos-e-debate-tendencias-na-uniso","status":"publish","type":"post","link":"https:\/\/focas.uniso.br\/index.php\/2023\/05\/08\/marketing-experience-day-promove-interacao-entre-cursos-e-debate-tendencias-na-uniso\/","title":{"rendered":"Marketing Experience Day promove intera\u00e7\u00e3o entre cursos e debate tend\u00eancias na Uniso"},"content":{"rendered":"\n<p><em>Na noite da \u00faltima ter\u00e7a-feira (02\/05), aconteceu a segunda edi\u00e7\u00e3o do Marketing Experience Day, na Cidade Universit\u00e1ria \u201cProf\u00ba Aldo Vannucchi\u201d<\/em><\/p>\n\n\n\n<p>Por Giuliana Ribeiro (Ag\u00eancia Focs \u2013 Jornalismo Uniso)<\/p>\n\n\n\n<p>Camilo Leles, gerente de comunica\u00e7\u00e3o, branding e marketing na Saint-Gobain, e Lucas Negr\u00e3o, comunicador social e especialista em m\u00eddias sociais foram os dois palestrantes convidados para compartilhar suas experi\u00eancias com os alunos da Universidade de Sorocaba.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.22-768x1024.jpeg\" alt=\"\" class=\"wp-image-1331\" srcset=\"https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.22-768x1024.jpeg 768w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.22-225x300.jpeg 225w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.22-1152x1536.jpeg 1152w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.22-1024x1365.jpeg 1024w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.22.jpeg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">A conversa proporcionou diferentes insights aos participantes <strong>(Foto: Kau\u00e3 Rocha)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Com a tem\u00e1tica sobre Marketing Esportivo e Patroc\u00ednios, Camilo Leles destacou a import\u00e2ncia de diferentes marcas investirem nesse ramo. Em uma de suas falas, explicou que o marketing esportivo n\u00e3o se resume ao patroc\u00ednio de eventos esportivos, mas tamb\u00e9m envolve a\u00e7\u00f5es de branding, ativa\u00e7\u00f5es de marca, parcerias com atletas e times, entre outras estrat\u00e9gias.<\/p>\n\n\n\n<p>O gerente de comunica\u00e7\u00e3o destacou exemplos de campanhas de marketing esportivo bem-sucedidas que conseguiram criar v\u00ednculos emocionais com o p\u00fablico, gerando um impacto positivo para a marca.<\/p>\n\n\n\n<p>J\u00e1 Lucas Negr\u00e3o, refor\u00e7ou a import\u00e2ncia da orat\u00f3ria nas redes sociais como uma habilidade essencial para quem busca se destacar na era digital. \u201cA comunica\u00e7\u00e3o nas redes sociais \u00e9 diferente da comunica\u00e7\u00e3o presencial e, por isso, \u00e9 necess\u00e1rio estar atento tanto ao conte\u00fado, quanto a linguagem verbal e n\u00e3o verbal\u201d, afirma. O comunicador falou sobre a import\u00e2ncia de criar conte\u00fados relevantes, aut\u00eanticos e com linguagens acess\u00edveis, trazendo mais engajamento e gerando intera\u00e7\u00e3o com a audi\u00eancia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.23-768x1024.jpeg\" alt=\"\" class=\"wp-image-1332\" srcset=\"https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.23-768x1024.jpeg 768w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.23-225x300.jpeg 225w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.23-1152x1536.jpeg 1152w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.23-1024x1365.jpeg 1024w, https:\/\/focas.uniso.br\/wp-content\/uploads\/2023\/05\/WhatsApp-Image-2023-05-02-at-20.45.23.jpeg 1200w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Lucas Negr\u00e3o comentou exemplificou mais detalhes sobre Social Media Training <strong>(Foto: Kau\u00e3 Rocha)<\/strong><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Na noite da \u00faltima ter\u00e7a-feira (02\/05), aconteceu a segunda edi\u00e7\u00e3o do Marketing Experience Day, na Cidade Universit\u00e1ria \u201cProf\u00ba Aldo Vannucchi\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[16,14],"tags":[],"class_list":["post-1330","post","type-post","status-publish","format-standard","hentry","category-jornalismo-digital","category-uniso"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","colormag-highlighted-post":"","colormag-featured-post-medium":"","colormag-featured-post-small":"","colormag-featured-image":"","colormag-default-news":"","colormag-featured-image-large":""},"author_info":{"info":["focas"]},"category_info":"<a href=\"https:\/\/focas.uniso.br\/index.php\/category\/jornalismo-digital\/\" rel=\"category tag\">jornalismo digital<\/a> <a href=\"https:\/\/focas.uniso.br\/index.php\/category\/uniso\/\" rel=\"category tag\">Uniso<\/a>","tag_info":"Uniso","comment_count":"0","_links":{"self":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/posts\/1330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":1,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/posts\/1330\/revisions\/1333"}],"wp:attachment":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}