{"id":394,"date":"2016-10-05T21:50:00","date_gmt":"2016-10-05T21:50:00","guid":{"rendered":"http:\/\/focas.uniso.br\/index.php\/2016\/10\/05\/planejamento-publicitario\/"},"modified":"2016-10-05T21:50:00","modified_gmt":"2016-10-05T21:50:00","slug":"planejamento-publicitario","status":"publish","type":"post","link":"https:\/\/focas.uniso.br\/index.php\/2016\/10\/05\/planejamento-publicitario\/","title":{"rendered":"Planejamento Publicit\u00e1rio"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/1.bp.blogspot.com\/-W_19XJzOItE\/V_V1HYF676I\/AAAAAAAAFWU\/lIGB6Q0LCMwYNn9n7SIxsLFB2R8TiYgmwCLcB\/s1600\/mesa%2Bpublicit%25C3%25A1rio_luca%2Balmeida.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"240\" src=\"https:\/\/1.bp.blogspot.com\/-W_19XJzOItE\/V_V1HYF676I\/AAAAAAAAFWU\/lIGB6Q0LCMwYNn9n7SIxsLFB2R8TiYgmwCLcB\/s320\/mesa%2Bpublicit%25C3%25A1rio_luca%2Balmeida.jpg\" width=\"320\" \/><\/a><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div><span lang=\"PT-BR\" style=\"font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%;\">A mesa redonda que abordou o tema \u201cOs rumos do planejamento publicit\u00e1rio\u201d, que ocorreu na \u00faltima <span>quinta-<\/span>feira, 29, contou com a participa\u00e7\u00e3o dos publicit\u00e1rios Jeferson Stica, propriet\u00e1rio e respons\u00e1vel pela opera\u00e7\u00e3o do n\u00facleo <span>TCM-<\/span>Sorocaba, Rafael Teles, idealizador da ag\u00eancia <span>g\u00eania-Itu <\/span>e a publicitaria T\u00e2nia <span>Meller,&nbsp;<\/span>que trabalha com planejamento estrat\u00e9gico h\u00e1 26 anos e consultora na ag\u00eancia Verbo Comunica\u00e7\u00e3o em Sorocaba. O evento foi mediado pelo professor J\u00falio Cesar<span>&nbsp;<\/span>Gon\u00e7alves, do curso de Publicidade e Propaganda. Durante o debate, os estudantes <span>puderam <\/span>ter <span>contato <\/span>com a realidade do mercado de trabalho e conhecer mais sobre a fun\u00e7\u00e3o indispens\u00e1vel da comunica\u00e7\u00e3o integrada nas ag\u00eancias publicit\u00e1rias. Os profissionais ainda debateram e destacaram a import\u00e2ncia de um bom planejamento de estrat\u00e9gia e a necessidade da reformula\u00e7\u00e3o nas ag\u00eancias, de acordo com as reais estruturas e demandas dos clientes.<o:p><\/o:p><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"> <\/div>\n<div><b><span lang=\"PT-BR\" style=\"font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%;\"><br \/><\/span><\/b><\/div>\n<div><b><span lang=\"PT-BR\" style=\"font-family: Arial, sans-serif; font-size: 10pt; line-height: 115%;\">Texto:&nbsp;Ana Paula Reis (Ag\u00eanciajor\/Uniso)<\/span><\/b><\/div>\n<div><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 13.3333px;\"><b>Fotos: Lucas Monteiro (Ag\u00eanciaJor\/Uniso)<\/b><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A mesa redonda que abordou o tema \u201cOs rumos do planejamento publicit\u00e1rio\u201d, que ocorreu na \u00faltima quinta-feira, 29, contou com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-394","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","colormag-highlighted-post":"","colormag-featured-post-medium":"","colormag-featured-post-small":"","colormag-featured-image":"","colormag-default-news":"","colormag-featured-image-large":""},"author_info":{"info":["focas"]},"category_info":"<a href=\"https:\/\/focas.uniso.br\/index.php\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","tag_info":"Uncategorized","comment_count":"0","_links":{"self":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/posts\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":0,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"wp:attachment":[{"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focas.uniso.br\/index.php\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}